Symbolism Of The Lottery By Shirley Jackson - 926 Words

When incorporated well, symbolism enhances a story’s overall impact. Shirley Jackson’s short story â€Å"The Lottery† contains symbolism to affect the readers’ feelings as well as add interest. The story begins with the villagers gathering at the square to participate in the lottery. The villagers chat while waiting for the event to begin. After Mr. Summers comes with a black box, he stirs the pieces of paper in the box. The narrators describe the lottery as an old ritual that the community continues to respect. Once Tessie Hutchinson arrives, the lottery starts and the men pick a slip of paper from the black box. Bill Hutchinson has selected the special slip and Tessie doesn’t believe it’s fair. The Hutchinson’s family member draw from the box and Tessie ends up with the paper with the black spot. The lottery’s intention is revealed as the community crowds around Tessie, stoning her to death. Jackson constructs a compelling sto ry with the symbols used, such as the lottery and the stoning. Jackson uses lotteries, which are generally seen as good things to win, as a representation of the town. When the story begins, the village seems to be a normal village engaging in a yearly ritual, Nothing suspicious or deadly with what they are doing so far. As they gather, the men â€Å"[speak] of planting and rain, tractors and taxes† while the women â€Å"greeted one another and exchanged bits of gossip† (388). Everything plays out similar to lotteries or a raffle because they have slips of paper toShow MoreRelatedSymbolism In The Lottery, By Shirley Jackson869 Words   |  4 PagesSymbolism is used throughout The Lottery in the character names. Author, Shirley Jackson, uses the name of, Mr. Graves, to foreshadow the story and explain what â€Å"The Lottery† really is. Mr. Graves is the one who carries the three-legged stool which could indicate two things: the Trinity, the Father, Son, and Holy Spirit, or it could mean the past, present and future, saying t hat â€Å"The Lottery† will always be among the people of the village. In addition, he is also the owner of the post office andRead MoreSymbolism Of The Lottery By Shirley Jackson1577 Words   |  7 PagesShirley Jackson s The Lottery , is a story that is filled with symbolism. The author uses symbolism to help her represent human nature as tainted, no matter how pure one thinks of himself or herself, or how pure their environment may seem to be. The story is very effective in raising many questions about the pointless nature of humanity regarding tradition and violence. The Lottery clearly expresses Jackson s feelings concerning mankind?s evil nature hiding behind traditions and ritualsRead MoreSymbolism In The Lottery By Shirley Jackson879 Words   |  4 PagesShirley Jackson, the author of the short story â€Å"The Lottery† is an unusual story of a town caught in a trap of following tradition. Shirley Jackson uses many symbols in the story to relate to the the me. By doing this it helps the reader understand the story and the message she is trying to get across. Jackson uses tone, setting, and symbolism to conduct a theme for her readers. By doing this she creates connections to the theme by using the black box and old man Warner as a symbol. Old man WarnerRead MoreUse of Symbolism in The Lottery by Shirley Jackson1146 Words   |  5 Pageswhat is known as Symbolism. Symbolism is the use of object, name, or person to represent an idea. If a name is being use, a name such as autumn can represent the adulthood of a human. Creatures such as an Eagle, represents ‘Freedom’ and ‘America’. Even inanimate objects can represent ideas; the light bulb represents ideas that just sparked into a character’s head. In the short story, â€Å"The Lottery† by Shirley Jackson, a village has just entered the month of June, meaning that the lottery is to begin.Read MoreSymbolism in The Lottery, by Shirley Jackson Essay748 Words   |  3 PagesThe Lottery: Symbolism In her story â€Å"The Lottery†, Shirley Jackson manages to catch the readers’ attention and ultimately shock them with an unexpected ending; all of which help her emphasize her critique toward the dark side of human nature and the evil that resides, sometimes, in those who we less expect it from. Jackson uses symbolism throughout the story that helps her set the mood and also makes the readers wonder and analyze the senseless violence and cruelty in their own lives. It all startsRead MoreUse of Symbolism in The Lottery by Shirley Jackson954 Words   |  4 PagesSymbolism means like any place, person or thing that is something but can be interpreted in a different way. The Lottery by Shirley Jackson is a short story that shows symbolism, to give hints about the story in all the characters and objects in the story. This Short story takes place in the summer where a small town has a lottery every year round. The person that wins the lottery has a huge impact on the town and the crops that grow in it. Old man Warner is the oldest in the town andRead More, Symbolism, And Themes In The Lottery, By Shirley Jackson1252 Words   |  6 PagesShirley Jackson’s The Lottery, is a realism story that was written for the main purpose of entertainment. Jackson writes about a small village that gathers every year for an event they call â€Å"The Lottery†. Every head of households comes up and draws a slip of paper from the box. Bill Hutchinson draws the first slip of paper with the black dot but Tessie Hutchinson quickly exclaims the lottery is not fair. Mr. Summers then puts five slips of paper back into the box, one for each of the family membersRead MoreTheme Of Symbolism In The Lottery By Shirley Jackson960 Words   |  4 Pagesagainst it shall be purged with death. The beauty of this world is just a mere mask to hide its monstrosity.Tear off its mask and you shall be bestowed upon the gift of the cruelty of this world. Shirley Jackson’s short story the â€Å"Lottery† illustrates the characte r Tessie Hutchinson as a figure of symbolism as it leads to the theme that the norms of society isolates those who are a victim of labels and expectations because they decorate the origins of sins therefore premonition of the ruin to someRead MoreSymbolism in The Lottery, by Shirley Jackson Essay example1173 Words   |  5 PagesWhen most people play the lottery today, they think about having wealth. Generally, people who win are happy about it whether they win one dollar or a million. The lottery in our society has grown to support education and it is often worth several million dollars. Usually, the winner of the lottery gains a lot of recognition for the money they win. But what would happen if there was a small town where people held a yearly lottery in which the â€Å"winner† was the member of the town who was not sacrificedRead More The Use of Symbolism in The Lottery by Shirley Jackson Essay938 Words   |  4 PagesThe Use of Symbolism in The Lottery by Shirley Jacks on Within the first few lines of Shirley Jacksons The Lottery we are faced with such adjectives as clear, sunny, fresh and warmth. She goes on to paint a picture of small children just out of school for the summer, as the townspeople gather for the annual Lottery. This leads us to believe that the rest of the story is as cheery as the summer day initially described. We as the readers are virtually unaware of the horrible senseless events

The Crucible by Arthur Miller Essay - 640 Words

The Crucible, written by Arthur Miller is a play that takes place in the late 17th century during the famous yet tragic witch trials. It is a story that contains the many struggles that came about as a result of the strict Puritan setting. Millers depiction of the Salem witch trials deals with a community that starts out with a tightly knit and church loving faà §ade. However, once finger pointing at the witches began, the community starts accusing each other. Hysteria and hidden agendas broke down the social structure and it became necessary for everyone to protect themselves from the people that they thought were their friends. Justice and the legal system as well as the togetherness of the community died so that families could protect†¦show more content†¦Once the scam started, it was too late to stop, and the snowballing effect of wild charges soon resulted in the hanging of many innocents. nbsp;nbsp;nbsp;nbsp;nbsp;After the wave of accusations began, grudges began to surface in the community. Small slights were made out to be witchcraft, and bad business deals were blamed on witchery. Abigail accused Elizabeth Proctor of witchcraft because she lusted after her husband, John Proctor. Elizabeth was arrested. It was the hidden motives behind the accusations that fan the flames of the Salem witch trials. Salems hysteria made the community lose faith in the spiritual beliefs that they were trying to strictly enforce. nbsp;nbsp;nbsp;nbsp;nbsp;It is not difficult to offer explanations for the events in the Salem witch trials. The buried suspicions and hatred underneath a veneer of composure and politeness required by a strict society were released with the first accusation. The Crucible simplifies the causes to create a more interesting story, but in reality, the reasons for the witch craft accusations were more complex. In this time, the ministers of the church held most of the power in the town and they were less than willing to share it. Any deviation from the established norm was a threat to their authority. This included behaviors that promoted free-expression, such as dancing and singing. Also, those who claimed to have healing powers were targeted because that would giveShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Ar thur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experiencesRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with thre e types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be the

Women and Equality Current Reality or Distant Future Free Essays

Given that women now hold jobs which conventionally have not been associated with their gender, some may think that the plight to attain equality in terms of opportunities has succeeded. People sometimes accept such notion unconditionally as if gender bias has been eliminated. However, such thoughts would definitely be ideal examples of a form of fallacy: hasty generalization. We will write a custom essay sample on Women and Equality: Current Reality or Distant Future? or any similar topic only for you Order Now In reality, such notions could not be any farther from the truth. In pursuits as simple as sports for example, women still suffer from the bias; highlighting women basketball players as evidence, their paychecks are only a meager fraction if compared to their male counterparts (Person, 2009). Furthermore, the opportunities of women in athletic pursuits are still crippled due to the presence of stereotypes. Profitability remains to be a question in forming women sports leagues or teams as businessmen still believe that men’s sports would garner the most beneficial public response and attention (Person, 2009). With such examples, it is irrefutable that equality is still yet to be reached. If modern-day America still cannot be referred to as an example of a society where in men and women have equal opportunities, when would such a time come? When the time comes that headlines about women holding jobs as a minority would no longer be existent then equal opportunity among genders might have been achieved. Some may claim that such a scenario would never materialize as women are not inclined toward certain tasks. In rebuttal, is it not true that such inclinations or tendencies manifest only due to biases, stereotypes, and gender roles? It is quite interesting to think that equality may only be possibly attained if such concerns are first eliminated. Naturally, obstacles such as gender marking and administrative representation, all present in sports as well (Person, 2009), should be effectively tackled. Nonetheless, when gender distribution among jobs no longer become an issue or when a meager number of women holding high profile responsibilities no longer make headlines as aforesaid, then equality of opportunity must have been realized. How to cite Women and Equality: Current Reality or Distant Future?, Papers

Business Information Systems of RFID Samples †MyAssignmenthelp.com

Question: Discuss about the Business Information Systems of RFID. Answer: Introduction Radio Frequency identification is a widely used technology for tracking assets or identifying them. RFID can be termed as small electronic device with a small chip and an antenna. The RFID devices is very similar to that of barcodes and QRCODES. The technology uses electromagnetic fields for identifying and tracking the tags attached with the objects. The report discusses the technology of RFID and its limitation. It further discusses the technical problems the technology is designed to solve and the prospects for the success of technology in the marketplace. How RFID works? Radio Frequency identification number makes use of the radio waves to detect and collect the information of the RFID enabled devices. Thus, this technology does not require any human intervention in data collection and analysis. The different components of RFID include a RFID tag, a tag reader and an antenna that sends signals from the device incorporated with RFID tags (Zhu, Mukhopadhyay Kurata, 2012). The tag reader converts the radio waves into a usable data form. There are mainly two types of RFID systems, active and passive RFID. The passive RFID system makes use of the tags that have no internal power source and is powered by the electromagnetic energy transmitted from the RFID reader. Active RFID systems on the other hand have three parts, which includes a reader, an antenna and a tag. The main feature of the active RFID tag is that, it possesses its own power source (Jia et al., 2012). This power source is an internal battery that has long read ranges and large memory banks. The active tag is needed to be replaced when the battery of an active RFID die. Active RFID tags are generally used as bacons to track the real-time location of the assets such as tolling. Since the active tag uses battery powered RFID tags, they have much longer read range than passive tags. However, active tags are more expensive than passive tags. The business and technical problems solved by RFID RFID technology makes the process of tagging and locating inventory even more easier that reduces the cost of manual tagging of the goods and increases the accuracy of sales. It is widely used in business ad RFID chips are an improved replacement of the hand tags that are more complex to handle. RFID tags helps in keeping a track of the inventory objects thus reducing the number of out of the stock products. The main advantage of using RDIF tags over hand tags is that, it removes the need of human intervention in maintaining and tagging the goods (Zhong et al., 2015). This is beneficial for business as it reduces the need of employees to a considerable amount. RFID is an advancement form of the barcodes and QRCODES. The differences among the RFID tags, barcodes and QRCODES are elaborated in the following table- RFID BARCODE QRCODE RFID or radio frequency identification number reads and locates data by making use of the electromagnetic waves. Since RFID is more improved than QR and barcode, a proper technological knowledge is required for handling the RFID tags. However, a proper training can simple help in achieving this (Dwivedi et al., 2013). The initial cost of implementation of RFID tag is high as it requires expensive scanning devices in order to scan the RFID tags. The barcode is similar to RFID as it is an effective data collection technique. However, the process of data collection in barcode is very different from that of RFID or QRCODE. The reading rate of barcodes is very slow compared to RFID and QRCODE as it can read only one data at a time. Furthermore, barcodes have no capability to uniquely identify any item and hence it is rarely used nowadays. QRCODE is used to store information that can only be read with the help of a QR reader. Cost of implementation of QR code scanning is low as compared to RFID as the QR devices can be scanned with the help of camera-equipped devices (Barrera, Mira Torroba, 2013). RFID-Technological Limitations The limitations of RFID technological limitations are as follows (Expsito Cuias, 2013)- The implementation cost of RFID is very high and therefore it may not be a feasible for small business. The tagging and tracking of low cost materials and goods may not be feasible with the use of RFID tags. There is certain security issues associated with the implementation of RFID No proper RFID standard has been set yet, which is one of the major limitations of the RFID technology. Another limitation of RFID is physical limitation, which includes reading through liquid or metals. Organizational Implementation of Cloud The famous retailing sector Wal-Mart is relying on the RFID technology for their normal business operations. Walmart implemented this technology in the supply chain in order to increase the visibility of information or inventory. Walmart has developed into the largest retailer of the world by making use of every opportunity in streamlining the supply chain. The organization had planned the implementation of RFID back in 2003 and the implementation of RFID has brought a transformation in the way, Walmart runs the retail store. The movement of the goods across the supply chain is tracked with the help of the information sent by the RFID reader. Therefore, it has helped the organization in managing the supply chain in a more effective way (Shin Eksioglu, 2014). Furthermore, it Walmart uses the radio frequency tags for keeping the shelves stocked. The RFID tags provide real time information about the store shelves. RFID in the marketplace Use of RFID is wide in the retail market place. It finds its use in the anti theft car keys, automated highway tollbooths and so on. In retail marketplace, RFID finds its use in the continuous live store inventory and simultaneous one shot scanning of goods at the cash. In continuous live store inventory, the retailers can gain a detailed information of the stock with the help of an automatic scanning system in the store as well as in the warehouse. This process of inventory management is proven more efficient than manual checking of the inventory sales (Bhattacharya, 2012). RFID technology is implemented in health care as well in order to reduce the medical errors. It helps in retrieving patients information and real time monitoring of the patients location in the hospital. Implementing innovative technology such as RFID has considerably helped the healthcare in eliminating the risks associated with the improper patient monitoring, poor patient tracking and inability to respond to the patients more quickly (Manzoor 2016). The use of RFID tags helps the banking sector in providing enhanced services to its customers. A bankcard with an embedded RFID chip is now offered to the customers that can be used for making payment without the need for swiping the card or entering a PIN (Azari, Jassbi Reshadi, 2011). Conclusion Therefore, from the above discussion, it can be concluded that RFID is widely used in different business sectors. The use of RFID tags makes the process of inventory and supply chain management even easier. The working principal of the RFID technology and the use of this technology in various fields are elaborated in this report. The report discusses the use of RFID in Walmart and in the business of various other sectors as well, which includes retail, healthcare and banking. The report gives an overview of the use of RFID technology. References Azari, S., Jassbi, S. J., Reshadi, M. (2011) RFID Technology in Bank Services. institutions, 4(5), 6 Barrera, J. F., Mira, A., Torroba, R. (2013). Optical encryption and QR codes: secure and noise-free information retrieval.Optics express,21(5), 5373-5378. Bhattacharya, M. (2012). Impact of RFID on the retail value chain: An exploratory study using a mixed method approach. Journal of technology management innovation, 7(4), 36-49. Dwivedi, Y. K., Kapoor, K. K., Williams, M. D., Williams, J. (2013). RFID systems in libraries: An empirical examination of factors affecting system use and user satisfaction.International Journal of Information Management,33(2), 367-377. Expsito, I., Cuias, I. (2013). Exploring the limitations on RFID technology in traceability systems at beverage factories.International Journal of Antennas and Propagation,2013. Jia, X., Feng, Q., Fan, T., Lei, Q. (2012, April). RFID technology and its applications in Internet of Things (IoT). In Consumer Electronics, Communications and Networks (CECNet), 2012 2nd International Conference on (pp. 1282-1285). IEEE. Manzoor, A. (2016). RFID-Enabled Healthcare. International Journal of Information Communication Technologies and Human Development (IJICTHD), 8(2), 26-46. Shin, S., Eksioglu, B. (2014). Effects of RFID technology on efficiency and profitability in retail supply chains. Journal of Applied Business Research, 30(3), 633. Zhong, R. Y., Huang, G. Q., Lan, S., Dai, Q. Y., Chen, X., Zhang, T. (2015). A big data approach for logistics trajectory discovery from RFID-enabled production data. International Journal of Production Economics, 165, 260-272. Zhu, X., Mukhopadhyay, S. K., Kurata, H. (2012). A review of RFID technology and its managerial applications in different industries.Journal of Engineering and Technology Management,29(1), 152-167.

Nombre Brandon Enoc Borjas Irias N. de Cuenta 2 Essays

Nombre: Brandon Enoc Borjas Irias N. de Cuenta : 20173030036 Capacitacion un gasto o inversion? La capacitacion es una tendencia laboral que no siempre es vista de forma positiva. A pesar de que esta ayuda a incrementar la competitividad y a impulsar el crecimiento de un negocio, ocasionalmente tiende a resaltar como un gasto y perdida del tiempo destinado para completar proyectos, Sin embargo, a pesar de estas desventajas, la capacitacion ofrece, tanto a la empresa como a los empleados, grandes beneficios que hacen que valga la pena. Es por ello, que la capacitacion debe de ser vista como una inversion y no como un gasto. Cuando una e mpresa "Invierte" en capacitar al empleado , le da un nuevo enfoque sobre la vision y la mision de la empresa, le recuerda que importante es su trabajo, que "Su empresa" se esta preocupando que crezca junto con ella, que no solo contrata sus horas de trabajo, que lo que contrata, es su capacidad y lo que invierte, en desarrollar mas estas capacidades. Aqui tenemos que ver la diferencia sustancial entre el costo y/o el beneficio. Ventajas para la empresa. Impulsar la lealtad de los empleados: La capacitacion promueve la conexion entre la empresa y su fuerza de trabajo, de tal forma que los empleados se sientan orgullosos de trabajar para dicha compania. Abrir la puerta a la innovacion: Presentarle a tus empleados diversas oportunidades para desarrollar nuevas habilidades, tendra como consecuencia un equipo preparado para innovar y para responder positivamente a los cambios que se presenten. Mejorar el rendimiento: Una capacitacion constante garantizara que tu equipo tenga todas las habilidades necesarias para mejorar la productividad, asi como la calidad de su trabajo. Solucionar problemas: Por medio de la capacitacion, se puede fomentar la buena comunicacion dentro de toda la empresa. Ademas, esta puede ayudar a reducir los niveles de tension y estres, asi como agilizar la toma de decisiones, de tal forma que se pueda llevar a cabo un manejo efectivo de conflictos. Formacion de lideres: La capacitacion fomenta las aptitudes necesarias para convertirse en un buen lider. Ventajas para los empleados. Fortalecer las habilidades mas debiles: El entrenamiento y la capacitacion permiten que los empleados trabajen en aquellas habilidades que se presentan como las mas debiles. Fomentar la confianza: La capacitacion contribuye al desarrollo de confianza en uno mismo, de tal forma que los empleados puedan eliminar los temores a la incompetencia.

Raiders of the lost ark essays

Raiders of the lost ark essays The film Indiana Jones and the Raiders of the Lost Ark is one of the greatest films of all time every aspect of filmmaking in it is superb. The theme the plot the script the acting, all of it is great including the setting the costumes the makeup the direction the photography editing and sound is fabulous. Everything that makes a good movie a good movie is present in this film. Theme- The theme of the movie is about courage, triumph over good and evil in the quest to find the mystical Ark of the Covenant. The director Steven Spielberg did not use any motifs to convey the theme but the director did use the reoccurring symbol of the headpiece to the staff of Raw. Whenever you saw it you get the feeling that time is running out or it is in the wrong hands. Spielberg did use a metaphor to strengthen the theme it also ties in with the symbol of the movie. When you see the German professional and he has the headpiece burned into his hand it symbolizes it falling into the wrong hands. Plot- The plot of the movie is not profound but it is great the film is about Dr. Jones a professor of archaeology who is asked by the United States Military Intelligence Agency to beat the Germans in the race to find the lost Ark of the Covenant first. His journey takes him to Nepal, the dangerous market places of Cairo, and a top secrete submarine base in India. To complete his task Jones must survive poison, traps, snakes, treachery, and a division of the Nazi army. The plot is very good but it is somewhat unbelievable, first of all the movie is about the recovery of a religious artifact, which many people dont believe in any way. Secondly the fact that a college professor of archaeology is risking his life every minute doing amazing things like taking down an entire force of Nazi soldiers with his six shooter and his trusty whip. This makes the plot seem very surreal. Script- The script of the movie is very good the dialogues of t...

Book Assignment Part 3 Essay Example | Topics and Well Written Essays - 1250 words

Book Assignment Part 3 - Essay Example While not so different from traditional villages in its desire to engage in a free exchange of ideas, the global village is one that thrives on the communication and transportation infrastructure that seems to be binding the world into one 'large, happy family'. The basic metal and cultural setup of a country is formed by it inhabitants and the people who come forth to call it home. Throughout history, there have been numerous examples of how immigrants have been an important part of the people as a whole when it comes to contribution to the cultural and basic climate of a country. (Massey et al, 2001) The case for this paper is that of America. As a country, America has been blessed with the great 'salad bowl' syndrome, wherein it enjoys a plethora of people who have come to the shores of this great country in search of opportunity. The basic reason for people migrating to a certain part of the world is the lure of opportunity as opposed to whatever threat might have met them in their home land. In this regard, the paper will discuss the book Beyond Smoke and Mirrors: US Immigration Policy in the Age of Globalization, as the authors set about describing the mindset of the immigrants as well as the hosts who came to set up homes in America. According to the authors, immigration policies and principles have been one of the most important aspects of public policy in the US. This is a part of their history. It has been mentioned by the authors that the nation had passed through perhaps the single most significant transformative period in its history by those who lived through the Civil War and Reconstruction. The great questions of slavery, sectionalism, and national supremacy that had plagued the Americans for nearly eight decades had been resolved through a combination of the force of arms and the constitutional and legal change made possible by military victory. Irrespective of the fact that most Americans believed that these issues had been permanently resolved, this period posed new challenges to American values and assumptions which in term have influenced their take on immigration policy. Three intertwining themes define the evolution of the US Immigration Policy and perspectives in the same as garnered from the bo ok: (Massey et al, 2001) (i) industrialization - the rise of the industrial economy and of accompanying issues of law, governance, and public policy; (ii) urbanization - the dramatic growth of the nation's cities as focal points for population growth and demographic change, and as centers of commerce, culture, education, news, and politics; and (iii) integration through immigration - the effects on American identity, politics, and culture of the great waves of immigration from eastern, central, and southern Europe and from Asia. The interaction of these themes added richness and complexity to late nineteenth-century American history. In order to further understand the implications set forth by the writers in this book, it is important to understand the motives behind the immigration of various groups of people so as to understand the evolution of the Immigration Policy. This has been garnered by the book as follows: Mexicans Just as labor's response to industrialization seemed threatening to prized American values of individualism, free enterprise, and social

L'Orals Marketing Mix Assignment Example | Topics and Well Written Essays - 3250 words

L'Orals Marketing Mix - Assignment Example The firm’s internationalization process followed an Uppsala model rather than Product Life Cycle or Born Global approaches. L'Oreal enjoys positive Country of Origin Effect and clearly seeks to maximize on global consumer perceptions that French skin care products are of high quality. Part 1: L'Oreal’s Marketing Mix- Standardisation/Adaptation to International Markets The approach for the analysis of L'Oreal’s marketing mix will follow the pattern of product, price, place, and promotion. In terms of L'Oreal’s products, it is noted that most of them go by an English name across the international market, for instance, Maybelline, Softsheen Carson, Matrix, Ralph Lauren, Stella McCartney and Roger and Gallet. The exceptions of English-named products all use French names such as Lanc?me, L'Oreal Professionnel and Kerastase (L'Oreal.com 2011). This is indicative of a standardization approach, which for multinational marketing such as the one undertaking by L'Ore al follows a globalization, adopting the most widely used language for their products. Through taking advantage of the wide use of English, the firm is able to reach wide markets without having to adapt through use of local languages for branding. Another aspect of L'Oreal that is indicative of standardization is its maintenance of the same packaging and design as much as possible, only changing it due to the nature of the product (for example fluidity). In terms of product usage, it is clear that the company aims to establish a range of products that can fit everyone; for instance, through using the same product portfolio for the entire European zone. There are however elements of adaptation in L'Oreal product considerations as evidenced by the company’s operations in the Asian markets. A manifestation of this is conducting surveys and tests to learn about the differences in the nature of Chinese skin in order to develop products best suited for this market. Besides using re search laboratories, the company has also previously commissioned a research by Wang, Fang, and Zhu (2008, 57-66) to investigate Chinese skin. Similar efforts have also been made by the firm in the USA (Benard et al. 2005, pp. 278-287). This standardization/adaptation mix strategy is also evident in India, where L'Oreal launched the global brand Garnier (standardization) but then tailored it in formulation and packaging (adaptation) to fit the Indian market as was well reported by Warc News (2010, p. 2). Analysis of the company’s pricing strategy in foreign markets reveals an adaptation approach. On a closely related consideration to the product lines, it is noted that L'Oreal first undertakes research on the target market including the specific section to target before developing the product. Hence, there is a presentation of a heterogeneous range of products from luxurious ones to what can be considered as addressing cosmetics needs with both categories following different pricing. The type of product sold in a particular region is based on the pricing strategy that is deemed most suitable. For instance, Garnier was introduced in India with the aim of attracting the customers based on the low price; $ 5.60, while the same brand goes for $ 6.47-$8.38 in the USA (Wall Street Journal 2007).

Service Product Marketing Essay Example | Topics and Well Written Essays - 2750 words

Service Product Marketing - Essay Example Greece does receive both tourists and business travellers who face such inconveniences. A Spa at the airport would be able to capture this segment through the right marketing approach. This would be a mass marketing approach through the right mix of the seven element of service marketing. It is strongly recommended that the tourism venture should be an airport spa in Greece and the promotion of this spa can be done through innovative strategies such as tie upasana with the airlines and tour operators. Local people can also be attracted to the day spa which would tale care of business during the lean tourist season. Tourism in the 20th century has grown as the world’s largest industry surpassing autos, steel, electronics, and agriculture (Sirgy & Su, 2000). It is undoubtedly a large source of foreign exchange, employment and income and has grown as the business of attracting visitors and catering to their needs The economy of a nation depends on the travel and tourism industry and this is further endorsed by the fact that post September 11, the industry lost $1.36 billion in business because of a dramatic drop in bookings for flights, hotel rooms, car rentals and cruise. However, tourism is a service sector and the success of any tourism product depends on the service delivery. The process of globalization and social changes has transformed the service economy (Lovelock, Wirtz & Chew, 2009). Innovation in the service products stimulated by technology allows the service provider to offer a wider choice to the consumers. In addition, the disposable income in the hands of the people has gone up while their lifestyles have changed as well. This report aims to explore the strategy for marketing day spas in Greece. Greece continues to have the image of the 1960s as ‘island-hopping backpackers and package tourists’ (Mjourney, 1998). To attract the upmarket clients it is very important for Greece

Fiat Changing Business Environment Marketing Essay

Fiat Changing Business Environment Marketing Essay ABSTRACT This report focus on the FIAT group and analysis of its external business environment. It outlines the companys background in terms of its history and product services, with major strategic milestones and key competitors. The operations in some of the tools used for the external analysis are the pestel and porters. As a result, strategic directions are proposed that will assist the FIAT group in sustaining and developing a successful performance in order to keep and improve its market positions globally. This report is also concluded of list of recommendation for the FIAT group. CONTENTS 1 ABSTRACT 2. INTRODUCTION 2.1 INTERNAL ENVIRONMNET 2.2 EXTERNAL ENVIRONMENT 3. MICRO-ENVIRONMENT KEY COMPETITORS CUSTOMERS SUPPLIERS PUBLIC PRODUCT AND SERVICES 4. MACRO-ENVIRONMENT POLITICAL INFLUENCE ECONOMIC INFLUENCE SOCIAL INFLUENCE TECHNOLOGICAL INFLUENCE ENVIRONMENTAL INFLUENCE LEGAL INFLUENCE 5. COMPANY BACKGROUND MISSION AND VISION STATEMENT OF FIAT GROUP HISTORY 6. SWOT ANALYSIS 7. RECOMENDATION 8. CONCLUSION 9. REFERNCES 2. INTRODUCTION: Business Strategy is seen as one of the most important areas within Fiat group. It can also be defined as per Johnson Scholes and Whittington (2008, p.3) as the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholders expectations. As can be seen, strategy is a complex field and inevitably connected to Fiat companies success or failure. Thus it is vital for the organisation to constantly evaluate and adapt its strategy in order to be successful (Grant 2005 p.7) External and Internal Strategic Analysis of Fiat Group: This part focuses on fiats performance by analysing both the external and internal environment of the company. External environmental forces refer to the macro-environment, the industry or sector, and the competitors that affect an organisation (Johnson, Scholes and Whittington, 2008). Equally important as the external environmental scanning is the analysis of a companys internal environment to identify its strength and weaknesses (Hunger and Wheelen, 2009).This is also referred to as strategic capability which is defined as the resources and competence of an organisation needed for it to survive and prosper (Johnson. Scholes and Whittington 2008, p.95) for this analysis, the focus is on the car industry in the UK market in general, and the small car sector in particular Business environment encompasses all those factors that affect a companys operations, and includes customers, competitors, stakeholders, suppliers, industry trends, regulations, other government activities, social and economic factors and technological developments. (Business dictionary, 2010). Basically business environment is segregated in between two categories Internal environment External environment 2.1 Internal Environment: There are various components which particularly change the behaviour of employees. Events, Conditions and  factors  within an organization are few of them.  Their  activities  and  choices are under influence. Factors that are frequently considered part of the internal environment include the  organizations  mission statement,  leadership  styles, and its  organizational culture. Internal factor which occur inside the company are management, manpower, row material, machine, money. 2.2 External Environment: EXTERNAL ENVIRONMENT is factor essentially outside the control of organizational members. Conditions, trends, and forces are few enlisted factors. External environmental scans are conducted in operations to identify and analyse important factors in the external environment. This analysis is often a critical aspect in all business or strategic plans. External environment are classified into two major parts: 1. Micro-environment 2. Macro-environment MICRO-ENVIRONMENT: KEY COMPETITIONERS: Fiats key competitors are the French companies Renault and PSA Peugeot Citroen, and the German Volkswagen AG (Hoovers, 2010). Volkswagen (VW) is Europes number one carmaker with an annual production of more than six million car, trucks, and vans. The company operates in 153 countries and aim at position itself as the global economic and environmental leader among automobile manufacturers (Volkswagen Group, 2010) PSA Peugeot Citroen is present in 160 countries, and is currently focusing on its development in high-potential markets such as China, Latin America and Russia. On 2009 the company produced more than 3 million vehicles (Peugeot Citroen, 2010). Renault is present in 118 countries in sold more than 2 million vehicles in 2009 (Renault, 2010). Main competitors in UK are Ford and Toyota. CUSTOMERS: Customers play an important role in business environment. They are the key monitors on whose basis an organisation acts upon. They are the relation in between different business enterprises who purchase the services and products to their satisfaction (Collin English dictionary, HarperCollins Publishers 1991, 1994, 1998, 2000) SUPPLIERS:   Affiliations with the companies that supply your business with goods and services,(Grant, Scholes 2007). As a growing company, Fiat group focus on one of their factor of suppliers: price. And price is considered important when you are selecting suppliers to assist you as you grow your business. A cleric service which act as a substitute providing goods and raw materials available to achieve the need of demand proposed by the company. PUBLIC: Public are the targeted market components or individual who persuades interest in the business or the products and services. They capitalise shares in market. They may be directly or indirectly active to open market (Collins Thesaurus of the English Language   Complete and Unabridged 2nd Edition. 2002). PRODUCTS AND SERVICES: The Fiat Group is subdivided in different business units (automobiles representing the biggest business unit according to worldwide revenues (Fiat Group, 2010). The Automobile business unit produces and sells cars globally under the Fiat, Alfa Romeo, Lancia, Fiat professional (light commercial vehicles) and Abarth brands. Additionally, Mascerati and Ferrari are also part of the Fiat Group (Fiat Group, 2010). MACRO-ENVIRONMENT: PESTEL Analysis The macro-environment can be determined by using the PESTEL analysis. The PESTEL framework is an analysis tool that outlines factors affecting the companys strategy, and allows the identification of key drivers of change (Johnson, Schnson, and Whittington, 2008). Political influences: Government regulation: the UK and the EU have the strictest regulation concerning emissions. Issues with emissions are highly volatile; as if the manufacturer does not abide by the standards it will translate into higher running cost for the customers and likely to discourage them from buying. Economic Influences: Recession resulted in increased unemployment and lower purchasing power of customers. Increased interest rates in bank loans for consumers. Rising prices of raw material, especially for steel (Star, 2010). Rising fuel prices. Social influences: Change in consumers buying pattern due to the recession: customers of more aware of the struggling car market and strive for better deals (e.g. Fiat 500 is priced with a high premium above the industry average for such a car). Small car image and partly bad reputation of brand name. Technological Influences: Innovative technology deriving from the Japanese and German car market. Rapid, high-quality inventions and developments from competitors, especially from key players like BMW , Volkswagen , Mercedes, etc Eclectic-car (e.g. from Renault- Nissan) are not produced by Fiat yet. Environmental Influences: Environmental awareness of customers coupled with tough government regulations construct a tough market for Fiat, as all main competitors aim at producing eco-friendly cars with low of CO2. The peak oil scenario will affect the whole automotive industry, as oil is a finite resource. Legal Influences: EU competition laws. Although Fiat is known as a producer of eco-friendly cars ( Automobiles Review 2010) tougher car emission laws could lead to increased production costs of cars. 5. COMPANY BACKGROUND: FIAT is a word wide operating Italian automobile manufacturer, engine manufacturer, financial and industrial group based in Turin in the Piedmont region. All though the FIAT group is present in many countries around the globe, its market position is especially strong in Europe and Latin America. EUROPE: Leading automaker in EU. Faced sales decrease in 2008 due to economic environment. Current market shares in UK is 4.02% USA: Moderate market shares in US (until) recent alliance with Chrysler last year and Canada market. These two markets are currently considered as the biggest auto market in the whole world. ASIA: No significant market establishment of Fiat in this market. Some key players in this market are Suzuki and Tata motors. The Asian market is also an emerging market and is untapped market for Fiat. LATIN AMERICA: Exceptional high sales in Latin America specially Brazil. Fiat market share in Brazil is 25.5% as of may 2010. (Auto trends, 2010; fiat 2010; European motors news, 2010) 5.1 MISSION AND VISION STATEMENT OF FIAT GROUP: FIATs mission statement says: FIAT| is an automotive-focused industrial group and design and manufactures automobiles, trucks, wheel loaders, excavators, telehandlers, tractors and combine harvesters. In terms of its vision, the FIAT group, states Innovation has an important place among the FIAT groups core values and beliefs. Because the only way to meet the challenges of the future is to be innovative; innovative in everywhere and in every way. FIATs aim is to strike the balance in experience, creative and technology (FIAT group 2010). 5.2. HISTORY The FIAT group (Fabbrica Italiana Automobili Torino), establishment in the year 1899 was one of the founders of the European Automobile Industry. It was developed under leadership of Giovanni Agnelli and made a successful presence in the Italian market as well as the international market. The FIAT group is now managed by Serigo Marchionne, who is the CEO presently. The Agnelli Family still controls FIAT by owning 30% of the shares for the FIAT group. Right from the start, the company had a strong propensity for the international expansion and innovation. The company expanded outside Italy in 1908 when FIAT Automobile Co. was founded in the United States. In the meantime, Fiat also expanded to new sectors. In 1958 production started growing enormously and Fiat set up new manufacturing plants aboard. In the 1990s the company escalated its expansion into international markets to cope with crisis, and achieved over 60% of its turnover outside Italy. Because of aggression competition, Fiat concentrated on developing markets and was prompted as an innovation brand at affordable prices. Today Fiats products are sold in more than 190 countries around the world (Fiat, 2010). Although the Fait Group engaged in many sectors, it redefined its core business area in 2003 by again focusing on the traditional automotive sector. As a consequence, certain business no longer considered strategic such as the Aviation and Insurance Sectors were sol d (CSR Globe, 2010). The company returned to their first mission: to produce attractive, stylish cars with improved quality and exciting engines, accessible, focusing on a continuous overhaul of its products, on technological research and constructive relationship with the customer (Fiat, 2010). In terms of its revenues and trading profit, the Fiat group is currently facing some severe decline as shown in figure 3. Revenues declined from almost 60 million down to 50 million Euros in 2009, and trading profit even declined to less than one third compared to 2008 (Fiat Group, 2010). SWOT ANALYSIS: A SWOT analysis explores the relationship between the between the environmental influences and the strategic capabilities of an organisation when compared with its competitors. (Johnson, Scholes and Whittington, 2008, p.118). With the help of the SWOT Analysis tool, it is possible to identify the strategic fit between the organisations internal and external capabilities and accordingly determining alternative strategies. By doing a SWOT analysis for the FIAT group, the companys strengths, opportunities, weakness and threats can be outlined. SWOT Analysis for Fiat Strength: With a brand name established over a decade, Fiat is known for its strong hold in the small cars segments and excellence engine technology. It also enjoys a huge brand portfolio including Ferrari, Mascerati, Alfa Romeo and Lancia (Fiat UK, 2010). According to the SMMT data survey, the UK market has shifted towards the small cars recently (SMMT UK, 2010). Fiat has the potential of producing innovative products, which has been the companys driving force since the very beginning. Fiat is the only automaker offering highly fuel-efficient cars and has the lowest CO2 emissions in Europe at 127.8g/km (Automobile Review, 2010) compared to the key players. Thus, Fiat is an organisation highly committed to environment sustainability and making a difference. Fiat stands 8th in the ethical ranking in the automotive industry, which pushes the brand image and reputation (CSR International 2010). WEAKNESS: Fiats main focus on small cars segment only has been the reason for its low market share in UK/Europe. As an approach to increase their sales, Toyota is focusing on building consumer confidence. Whereas Fiat focuses on new innovations and introduction of technology, but to an extent it fails to consider what their customers expect. Opportunities: The Asian economy still has a lot of untapped potential, which FIAT can look into. Recent alliance with Chrysler who has appointed 130 dealers in US to represent FIAT is a good opportunity for the Fiat brand to market itself (Just Auto, 2010). Due to Fiats innovative technologies, there is an opportunity for it to tap other markets as well as develop new market segments. Threats: Toyota and Ford remain two of the strong competitors for Fiat. With Toyota launching at least 18 new models in the European market 2009, it poses a major threat to Fiats market share. Toyota currently has a market share of approximately 5.01% in the Uk( Mad UK, 2010). The recession has reduced the purchasing power of the customers in the last couple of years, which has resulted in a drop in demand for new cars. Recommendation: After conducting the different environmental analysis for fiat group, it is now possible to recommend strategic options available to the company. In general, it is recommended for the Fiat group to follow which adapt differentiation and low price relative to competitors. This combination will help the company the gaining a strong competitive advantage. Fiat could move towards a low cost focus strategy in the emerging Asian markets. At the same time it can further tap the US market. This will also increase Fiats market share globally. By applying the hybrid strategy, the Fiat group is also able to capture the untapped Asian market with its cost and fuel efficient cars like Punto, 500C, Grande Punto, Linea etc. By focusing on improving its market share, Fiat will be able to gain economies of sale by cost savings. This is turn will provide resources to finance its RD sector, which will give way for new highly efficient products for the markets, thus generating higher margins which will again increase Fiats market share. Fiat could also move towards offering low cost cars to its customers by expanding in the emerging Asian markets. It may also be recommended to tap the US market (untapped). It should expand its activities in RD (Research and Development). The above strategies will help the Fiat group increase its market share not only in the UK but globally. It will also increase its economics of scale. Recommendation can also be given for the strategic development of particular products in the UK market. The GE-McKinsey Matrix for the Fiat Automobile Group in the UK, and its application to the strategy guidelines based on the directional policy matrix, also allow for the recommendation of future strategies. As a result of this analysis, the following strategies can be recommended: For the Fiat 500, product investment and growth are required because the market is growing and if the business unit continues to invest in the market, it should see itself sustaining its growth. For the Fit Bravo, selective growth would be useful, as this would allow Fiat to be more focused on the needs of the market. For the Fiat multipla, the harvest /divest path can be recommended, as this would allow Fiat to keep their existing market share and diversify in due course. CONCLUSION: This report focused on the Fiat Group and its current performance. An external and internal environmental analysis was conducted critically, which allowed for the recommendation to Fiat. Based on the various strategic analyses done in this report, it can be suggested that the Fiat Group needs to adopt new strategies for the future. If the above mentioned recommendation combined and implemented successfully, they will not only help to sustain and improve the companys business performance, but also improve its market position compared to key competitors in the automotive industry. With the rapid changes in technology and innovations, it is important for the Fiat group to be customer focused.

The Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson

â€Å"The Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson†, arguably the most famous captivity tale of the American Indian-English genre, is considered a common illustration of the thematic style and purpose of the English captivity narrative. As â€Å"the captivity genre leant itself to nationalist agendas† (Snader 66), Rowlandson’s narrative seems to echo other captivity narratives in its bias in favor of English colonial power. Rowlandson’s tale is easy propaganda; her depiction of Native American brutality and violence in the mid-1600s is eloquent and moving, and her writing is infused with rich imagery and apt testimony that defines her religious interpretation of the thirteen-week captivity. Yet can a more comprehensive understanding of Rowlandson’s relationship to Indians exist in a closer reading of her narrative? As â€Å"captivity materials . . . are notorious for blending the real and the highly fictive† (Namias 23), can we infer the real colonial relationships of this captivity in applying a modern understanding of economic, political and cultural transformations of American Indians? Mary Rowlandson was captive under King Phillips’s wife’s sister, and varying other Algonquian masters from February 20, 1676 through May 2, 1676. She recorded her narrative â€Å"as the war was slipping away from the Indians† (Calloway 93) and published it with popular acclaim. In the context of this tumultuous time, â€Å"it would be a grave mistake to ignore the clear indications that this narrative was intended primarily as a record of the author’s spiritual practices and to assume a specific existential and moral stance in the world† (Ebersole 20). Rowlandson’s intentions for the narrative no doubt â€Å"served religious and political aim... ...ivity. Charlottesville and London: University of Virginia, 1995. Richter, Daniel K. Facing East from Indian Country: A Naà ¯ve History of Early America. Cambridge Massachusetts and London, England: Harvard, 2001. Namias, June. White Captives: Gender and Ethnicity on the American Frontier. Chapel Hill & London: University of North Carolina, 1993. Rowlandson, Mary. â€Å"The Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson.† The Norton Anthology of American Literature. 6 th ed., Nine Baym, General Editor. New York, New York: W.W. Norton & Co., 2003. Snader, Joe. Caught Between Worlds: British Captivity Narratives in Fact and Fiction. Lexington , KY: University of Kentucky, 2000. Vaughan, Alden T., Clark, Edward W. Puritans Among the Indians: Accounts of Captivity and Redemption. Cambridge, Massachusetts, London England: Belknap, Harvard, 1981.